Majority of companies have no social media strategy. A LOT of companies are just getting around to putting a social media marketing strategy. Just managing your social media accounts is not enough, you need to have a strategy.
There are very specific ways to use the various different social media platforms. Some you use as a platform to listen. Some you use as a platform to catapult your content. Some you don't use because your target audience isn't there. This is the most important part of social media marketing, understanding where your audience is, what to say to them, and when.
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