What works for Joe will not work for you also. Your audience is different than your competitors. Know your customer and be creative. Creativity, creation, strategy and execution is what you need. Unfortunately, creativity can't be taught.
Majority of the time, you have content and marketing methods that are recycled over and over. Try and take a new approach to your industry/product. When you find yourself doing what everyone else is doing, you should rethink your approach and strategy. In marketing, you always want to try and be the trend setter or be able to see the hole before it is created. This always isn't the easiest thing to do, but it is possible with creativity and execution.
Shoot us a call today if you'd like us to analyze your market and see if we can find that "hole" for you.
Have a great day!