Your customers don't want another 15% OFF coupon! Build some value with them and you'll see them come back ten fold. Connect at a deeper level than their wallet.
Most "Social Media Marketing" teams do this all day long, just talking about their products and offers all day. In most marketing classes, they're teaching marketing methods form 30 years ago and aren't really teaching about marketing to today's demographic.
If you have a product, your product needs to be "sticky", meaning it needs to stand out from the rest of the crowd. What's your competitive advantage to the other products?
If you have a service, then show your customers that really know what you're talking about.
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